--- slug: werbekonto-verbinden title: "How do I connect Google Ads or Meta?" category: berichte locale: en updated: 2026-10-28 keywords: ["Google Ads","Meta","Facebook","Instagram","ad account","sign in","connect","OAuth","pixel","business portfolio","test mode"] questions: ["How do I sign in with my ad account in Metrunio?","Sign in with Google","Sign in with Meta","Connect Google Ads","Connect a Meta ad account","Connect Facebook Ads to Metrunio","Which business portfolio do I pick at Meta?","Which pixel do I pick at Meta?","Why is there no ad account after signing in?","What does “Google hasn’t verified this app” mean?","Which permissions does Metrunio get for Google Ads?","Why are the costs not in the report yet?","What is test mode for cost sync?","Send conversions to Google Ads","Send conversions to Meta","Disconnect an ad account","Reuse the sign-in for pushback","Pick a different ad account"] url: https://metrunio.com/en/help/werbekonto-verbinden --- # How do I connect Google Ads or Meta? **How do I sign in with my ad account in Metrunio?** Under “Data connections”, click “Set up” on the Google Ads or Meta card, then “Sign in with Google” or “Sign in with Meta”. You sign in at the platform, share the ad account and then pick it from a list in Metrunio. There is no token to copy. Costs arrive in test mode first; “Apply costs” puts them into the reports. For Google Ads and Meta you need no token. You sign in at the platform, and Metrunio receives an encrypted access from it to read costs and, if you set it up, to report orders or leads. Both live on the platform’s page: “Receive costs” at the top, “Send conversions” below. > **Note:** Receiving costs is available from the Pro plan, sending conversions from Growth. Connecting is for the Admin role. The Google or Facebook account you sign in with needs access to the ad account. ## Connect Google Ads 1. Open “Data connections” and click “Set up” on the “Google Ads” card. In the “Receive costs” section, click “Sign in with Google”. 2. Google shows your accounts. Pick the one you use for Google Ads. 3. Google lists what Metrunio may do, and you confirm with “Continue”. While Google is still reviewing our app, the warning “Google hasn’t verified this app” comes first; click “Advanced” and “Go to Metrunio”. 4. Back in Metrunio, the list of your ad accounts shows name, customer ID and currency. Pick one and click “Connect”. Manager accounts are not listed, only accounts with campaigns. ![The Google Ads page under “Data connections” with the “Receive costs” section and the “Sign in with Google” button.](https://metrunio.com/help/werbekonto-verbinden/google-setup.png) *Step 1: “Sign in with Google” in the “Receive costs” section.* ![Google’s account chooser “Choose an account to continue to Metrunio” with one account and “Use another account”.](https://metrunio.com/help/werbekonto-verbinden/google-choose-account.png) *Step 2: pick the Google account that has access to Google Ads.* ![Google’s consent screen “Metrunio wants access to your Google Account” with two ticked permissions: Google Ads and uploading customer data. On the right, the notice that the app is not verified yet.](https://metrunio.com/help/werbekonto-verbinden/google-consent.png) *Step 3: Google shows both permissions. The first reads costs, the second reports orders or leads to your account.* ![In Metrunio, the “Choose an ad account” step with one account, its customer ID and currency, and the buttons “Connect”, “Cancel” and “Sign in with another Google account”.](https://metrunio.com/help/werbekonto-verbinden/google-pick-account.png) *Step 4: pick the ad account and click “Connect”.* ### Which permissions Google names and what Metrunio does with them Google describes the first permission as “See, edit, create and delete your Google Ads accounts and data”. Google has no read-only permission for Google Ads, which is why it reads like that. Metrunio only reads with it: cost, impressions and clicks per campaign and day. The second permission belongs to the Data Manager API, and Metrunio needs it only when you send orders or leads to Google Ads. Metrunio never changes campaigns, ads, bids or budgets, with either permission. ## Connect Meta 1. Open “Data connections” and click “Set up” on the “Meta (Facebook, Instagram)” card. In the “Receive costs” section, click “Sign in with Meta”. 2. Facebook opens the “Facebook Login for Business” dialog. Pick the business portfolio that owns your ad account. If you have several, take the one the ad account belongs to, not a portfolio that only sees it as a partner. 3. Pick the pixel (dataset) Metrunio should later report orders or leads to, and the ad account. Both are required, even if you only want costs for now. Click “Next” and confirm the permissions. 4. Back in Metrunio, the list shows the ad accounts you shared. Pick one and click “Connect”. ![The Facebook Login for Business dialog “Select the business assets to share with Metrunio” with the business portfolio and the pixel list open.](https://metrunio.com/help/werbekonto-verbinden/meta-dialog-assets.png) *Steps 2 and 3: pick the business portfolio, then the pixel from the list.* ![The same dialog with business portfolio, pixel and ad account filled in, and the “Next” button.](https://metrunio.com/help/werbekonto-verbinden/meta-dialog-confirm.png) *Step 3: pick the ad account and confirm with “Next”.* ### No ad account in the list after signing in Then the sign-in shared no ad account. Usually the business portfolio is the reason: the ad account belongs to a different portfolio than the one you picked. Click “Sign in with Meta again” and pick the portfolio that owns the ad account in the dialog. If the account is not there either, your Facebook account lacks access to it in Business Manager. ## Apply costs A new connection starts in test mode: Metrunio fetches the costs a few minutes after connecting, counts the rows and shows which platform campaigns match which campaign in Metrunio. They are not in the reports yet. If the row count looks right, click “Apply costs” on the card. From then on Metrunio fetches costs about every six hours and writes them into the reports, for example under “Channels & campaigns”. ![The Google Ads card in test mode: “Fetch running”, below it the note that costs are fetched and counted but not applied, and the “Apply costs” button.](https://metrunio.com/help/werbekonto-verbinden/google-costs-test-mode.png) *After the first fetch: check the row count, then “Apply costs”.* ![The “Channels & campaigns” report with the breakdown by campaign: ad spend, attributed orders, attributed revenue and ROAS per campaign.](https://metrunio.com/help/werbekonto-verbinden/campaign-report.png) *Afterwards the costs per campaign sit next to the attributed orders.* Campaigns that match no campaign in Metrunio are listed on the card under “Unmatched campaigns”. There you assign or create them; how that works is in “How do I sync ad spend automatically?”. ## Send conversions If the platform should learn which orders or leads followed its clicks, set up a destination on the same page in the “Send conversions” section. You do not need to sign in again: “Use existing sign-in” takes the access from the cost sync. - **Google Ads:** you pick the ad account and enter the ID of the conversion action Metrunio reports to. It is in Google Ads under “Goals → Conversions” on the action, which must be of type “Import from clicks”. - **Meta:** you pick the pixel from the list your sign-in shared and, for test mode, enter the test event code from Events Manager. Reports then arrive there under “Test events” and are not counted. - Both start in test mode. With “Go live” the platform records the reported orders or leads. ![In Metrunio, the “Now the destination details” step for Meta: a list of shared pixels to pick from, a field for the test event code and the “Connect” button.](https://metrunio.com/help/werbekonto-verbinden/meta-send-conversions.png) *Meta: pick the pixel and enter the test event code from Events Manager.* ![The Google Ads destination card, live, with ad account, conversion action and the buttons “Edit”, “Further destination”, “Pause” and “Disconnect”.](https://metrunio.com/help/werbekonto-verbinden/google-send-conversions.png) *Google Ads: the destination with ad account and conversion action.* Only what consent allows and what has a click from the platform in its journey is reported. What is skipped and why is in “Can I send conversions to ad platforms?”. ## Switch account and disconnect - **Different account:** “Edit” on the card, then “Pick an account from the existing sign-in”. You see the accounts your sign-in shares. If the one you want is missing, sign in again with “Sign in with another account”. - **Disconnect:** “Disconnect” on the card deletes the stored access immediately. Costs already fetched stay; orders or leads already reported stay with the platform. Costs and conversions are disconnected separately. - **Revoke at the platform:** if you remove Metrunio’s access in your Google account or under “Business integrations” at Facebook, the connection reports at the next fetch that the sign-in no longer applies, with a “Sign in again” button. ### How long the sign-in lasts - **Google:** indefinitely, as long as you do not revoke access and the connection is not unused for six months. - **Meta:** indefinitely with “Facebook Login for Business”. If Meta names an expiry date at sign-in, it shows on the connection, and Metrunio warns 14 days ahead. > **Note:** TikTok, LinkedIn and Microsoft Advertising have no sign-in; there you enter an access token. Where the values live is in “Where do I get the advertising platforms’ credentials?”. That article also explains how to enter a token for Google Ads and Meta instead of signing in. ## Also asked - Sign in with Google - Sign in with Meta - Connect Google Ads - Connect a Meta ad account - Connect Facebook Ads to Metrunio - Which business portfolio do I pick at Meta? - Which pixel do I pick at Meta? - Why is there no ad account after signing in? - What does “Google hasn’t verified this app” mean? - Which permissions does Metrunio get for Google Ads? - Why are the costs not in the report yet? - What is test mode for cost sync? - Send conversions to Google Ads - Send conversions to Meta - Disconnect an ad account - Reuse the sign-in for pushback - Pick a different ad account ## Related - https://metrunio.com/en/help/kostenabgleich-plattformen - https://metrunio.com/en/help/conversion-rueckgabe - https://metrunio.com/en/help/zugangsdaten-werbeplattformen - https://metrunio.com/en/help/kampagnenstruktur